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A equipe de ciclismo Movistar encontrou um jeito bem criativo de desejar um Feliz Natal aos seus fãs. Em seu quartel general, na cidade de Pamplona, no norte da Espanha, ela reuniu alguns de seus principais atletas – como o colombiano Nairo Quintana, o espanhol Alejandro Valverde e o britânico Alex Dowsett – para “compartilhar com os fãs a energia que moveu a Movistar em 2016.”
Para isso, os ciclistas aparecem em um vídeo pedalando suas bikes conectadas a rolos de treino. A força gerada pelas pedaladas é transformada em energia, que ilumina o uniforme dos ciclistas, e depois segue iluminando a decoração nas ruas da cidade, até chegar à árvore de Natal na praça central. No vídeo, todo o efeito é produzido por meio de computação gráfica, mas certamente a energia gerada pela pedalada destes ciclistas durante o ano de 2016 daria para iluminar não apenas uma, mas centenas de árvores de Natal espalhadas por todo o mundo. Confira o vídeo abaixo:
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