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Disputada há mais de quatro décadas na Califórnia, a Western States Endurance Run é a corrida de trilha de 100 milhas mais antiga e prestigiada do mundo. Desde 2014, a organização da prova faz uma pesquisa com seus participantes. Os questionamentos ajudam a entender as preferências dos corredores de trilha. E os dados obtidos no shoe count da Western States deste ano são animadores para marcas como a Hoka One One e a Altra.
O shoe count (contagem de marcas esportivas utilizadas pelos atletas em seus calçados) da edição de 2018 reforçou a hegemonia da Hoka One One no segmento. 34,9% dos concluintes levavam pares da marca em seus pés.
Um deles era o vencedor da prova, Jim Walmsley. Foi o quinto ano consecutivo com a Hoka One One liderando a pesquisa na Western States.
Atrás da Hoka One One, veio a Altra, que atrai um nicho específico de corredores com suas formas largas e o zero drop, com 23,2%.
A terceira da lista, com 10,9%, foi a Salomon, seguida pela Brooks (6%), Nike (4,6%), Saucony (4,2%), New Balance (2,8%), La Sportiva (2,1%) e North Face (1,8%).
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